Customer focused benefits solutions

Let us help you in finding employee focused benefits solutions to cater to your employees, your business and your external stakeholders.


Your employees are looking for personalized consumer-grade solutions for their benefits.


Your business is looking for visibility, governance and cost optimization when it comes to employee benefits.


Your external stakeholders are looking for you to deliver purpose, responsibility, sustainability and social engagement.

About us

We are a practitioner based start-up with focus on customer focused benefits solution. We have worked to deliver solutions around employee benefits and financial well-being both to the companies we worked for and in networks with other leading international companies, which has given a broad view of the doable.

What we can do for you

We will work with you to find holistic solutions which will cater to the expectations from your customer groups and simultaneous focus on the challenge of financial results. Our way of working with you as practitioner-to-practitioner is based on our belief in co-development of solutions between strong partners.

The founder

The founder of The Birch Tree, Jorgen Pedersen, took the decision to create this niche based start-up while he was the Group VP Compensation & Benefits and International Mobility for a major international group with 170.000 employees.

Having worked on the whole range of Rewards, he is convinced that delivering customer focused benefits solutions is where you can touch and impact the life of the most people, at the same time creating a sustainable and socially responsible purpose.

His combination of experience from Finance to General Management to Human Resources to Rewards makes it possible to deliver solutions which are both people and business focused, as well as financial solid.

The birch tree in Nordic mythology

In the Nordic mythology the birch tree is seen as a symbol of youth, of resilience and of new beginnings. It is also viewed as a sign of keeping ancient wisdom forever renewed.