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Our Services

Employee Choice

The Birch Tree is here to support you in giving more choices to your employees.

This lets them fulfill their own needs and expectations, by granting them the opportunity to spend their benefits and financial wellbeing budget individually.

Their different needs are based on country, age group, family status and more, combined with the digital journey with consumer grade solutions added to the individual expectations. This makes it a real challenge to create and deliver customer satisfaction in this area.

We will work with you to discover what your employees are expecting, and how to provide this to them. All in an optimized and customer-friendly way. Ensuring it is fit for purpose and country focused.

Management of Employee Benefits

Our expertise will guide you in delivering visibility, governance and cost optimization to your business. As these are real challenges in today’s worlds, we will help you:

  • Keeping an overview and visibility of your company’s employee benefits around the world

  • Ensuring governance of the solutions you provide, thereby keeping costs under control

  • Finding ways of optimizing your global spending, to finance your activities and deliver a positive contribution to your business financial results and ROI

Care programs and ESG

The Birch Tree can assist you in finding solutions to deliver sustainability, purpose and social engagement. This will underline your Corporate Social Responsibility and your ESG (Environment, Social, Governance) agenda. This with a strong focus on the S for Social.

As the need for social engagement by businesses becomes ever more apparent, the expectations from external stakeholders to your company in this area will steadily rise. More and more investors expect social engagement. The same is the case with shareholders, public authorities, customers and potential new employees.

We will work with you to define your priorities in this field, to find solutions which will meet these expectations and support your implementation.

Holistic Solutions

Based on the increase in expectations and the simultaneous challenge on financial results, it is no longer possible to see these solutions in isolation.

Our company will aid you with looking at this in a holistic way, to find strategic solutions which will cater to the expectations from your customer groups.

Our services will be to support you in defining the strategy, and can also include identifying the services you need, support on supplier selection and further design and guidance. All based on practitioner experience.

The importance of customer-focused employee benefits


of companies’ total rewards budget are spent on employee benefits.


of employees are unsatisfied with their employee benefits.


more engagement from employees who are satisfied with their benefits.


of the world’s population have no social protection benefits at all. Less than 30% have an effective general coverage.

of ESG investors expect that the importance of S for Social will increase post-Covid.


of international companies either manage or plan to manage the efficiency of their employee benefits.